The Custom Edit – How it Works

HOW IT WORKS

Step 1:
Discovery & strategy

We start with a deep dive into your business, audience, and goals. Through a detailed questionnaire and strategy call, I gather everything needed to design a site that feels both elevated and effective.

Step 2:
Creative Direction

A curated design direction is developed, including color palettes, typography, and layout inspiration. This ensures every design decision reflects your brand identity and the experience you want to deliver.

Step 3:
Custom design & development

Your bespoke WordPress site is designed from the ground up, with custom page layouts, tailored integrations, and thoughtful user flows to guide visitors toward the actions that matter most.

Step 4:
collaboration & refinement

You’ll review the initial design and share feedback. Two rounds of refinements are included to make sure the finished product feels completely aligned with your brand vision.

Step 5:
seo & optimization

Enhanced SEO groundwork, plugin setups, and mobile responsiveness are finalized, ensuring your site is as functional and optimized as it is visually stunning.

Step 6:
Launch & support

Once everything is polished, your new site goes live. You’ll also receive 2 weeks of post-launch support, plus a personalized walkthrough video so you can confidently manage and update your site moving forward.