Intake Questionnaire - Onyx + Orchid Design Studio

I’m so excited to start designing your new website!

This questionnaire will help me get to know your brand, goals, and style so I can create a site that truly represents you and connects with your audience. The more detail you share, the better I can capture your vision, so don’t be afraid to go deep or attach any examples or inspiration you love!

Once I receive your responses, I’ll review everything and follow up with any clarifying questions before moving into the design phase.

Let’s bring your vision to life!

-Rachel-

Name

First

Last

What is the name of your business (as it should appear on the website)?

Do you have a tagline or slogan? If yes, please share it. Please enter N/A if not applicable.

Describe your business in a few sentences. What do you do and who do you serve?

What are your primary business goals for this website? (e.g., attract clients, sell products, build credibility, showcase work, etc.)

What action do you want visitors to take on your site? (e.g., book a call, purchase, sign up, fill out a form, etc.)

How would you describe your brand personality in 3–5 words? (e.g., modern, warm, bold, elegant, professional, etc.)

Do you have existing brand materials (logo, brand guide, photos, etc.)? Please email them to hello@oodesignstudios.com

If you have a logo, do you have the file(s) in high resolution or vector format (PNG, SVG, or EPS)?

PNG
SVG
JPEG
I do not have a logo.

Do you have preferred brand colors? Please provide HEX codes or general color descriptions. Please enter N/A if not applicable.

Do you have preferred fonts or typography styles? (If not, I can help recommend some.)

What are your preferred fonts or typography styles? Enter N/A if not applicable.

Do you already have a domain name and hosting?

If so, please share login info or hosting provider name. Please enter N/A if not applicable.

What is your preferred website platform (if known)? (e.g., WordPress, Squarespace, Wix, etc.)

Do you have any specific functionality needs? (e.g., online booking, e-commerce, newsletter signup, client portal, etc.)

What’s the first impression or feeling you want visitors to have when they land on your homepage?

What’s the main message or headline you want featured at the top?

Do you have a short introduction or welcome statement you’d like to include?

What are 3–5 key highlights you want to feature on the homepage? (e.g., your services, testimonials, featured work, etc.)

Do you have any specific images or visuals you’d like to include on the homepage? Please email all images and visuals to hello@oodesignstudio.com

Are there any websites you love for inspiration (and why)? Please share the URLs.

Please provide your bio or brand story.

What inspired you to start your business?

What makes your approach or offering unique?

How would you like your "ABOUT" page to feel? (e.g., friendly, inspiring, professional, heartfelt, etc.)

Do you have any professional photos of yourself or your team to include? Please email all photos to hello@oodesignstudio.com.

Would you like to include credentials, certifications, or awards? Please email all information to hello@oodesignstudio.com.

Please list each of your main services or packages and include: Service Name, Description, Price (if you want it to show publicly, What's Included/Benefits, and any relevant FAQs

What’s the call to action for your Services page? (e.g., “Book Now,” “Get a Quote,” “Schedule a Call”)

Do you have client testimonials or reviews to feature? Please email all testimonials or reviews to hello@oodesignstudio.com

Would you like to include service images or icons? Please email all images and icons to hello@oodesignstudio.com.

What’s the best way for clients to contact you? (email, form, phone, etc.)

What email address should messages go to?

Do you want to include a contact form?

If so, what fields should it have? (e.g., name, email, phone, message, etc.)

Would you like to include your business hours or location (if applicable)?

If so, please provide your business hours and/or location. Enter N/A if not applicable.

Do you want to display links to social media profiles?

If so, please provide links to your social media profiles. Please enter N/A if not applicable.

Would you like to include a short thank-you message after form submission?

If so, please provide the copy for your thank-you message. Please enter N/A if not applicable.

The Five In Five package comes with a Home Page, About Page, Services Page, and a Contact Page. You have an option for your 5th page. Please select your option.

Blog
Landing Page
Link-in-Bio Page

If you selected the Landing Page or Link-in-Bio, please provide the copy for the landing page and the links for the Link-in-Bio page. Please enter N/A if not applicable.

List 2–3 websites you love (can be from any industry). What do you like about them?

Are there any websites you don’t like? Why?

all Do short

Do you prefer a light or dark color scheme?

What kind of layout appeals to you most? (e.g., clean/minimal, bold/modern, elegant/feminine, colorful/creative, etc.)

Do you have any specific design elements or must-haves? (e.g., hero image, scrolling effects, video background, etc.)

Do you have Google Analytics or Meta Pixel tracking set up?

Do you want to connect an email newsletter or CRM (like Mailchimp, Flodesk, or ConvertKit)?

Is there anything else you’d like me to know before I begin? Please enter N/A if not applicable.